When you look back on the past year, what stands out?

Most likely, you remember the experiences you had, not just the objects or things
that you saw. That’s how humans work: we’re wired for stories and interactive
journeys that engage all of our senses. 

This same principle applies to web design. To be memorable, your marketing site
needs to be more just a static page — it needs to come to life and offer an
experience. Fortunately, in 2024, it’s easier than ever to differentiate your website
and connect with your users through experiential design. 

What is an experiential
marketing site?

In short, a site that’s experiential offers more than just a transaction or a form. Through rich graphics and various design elements, an experiential site plays with ideas like depth, movement, and texture, while it engages your emotions or sense of humor with smart copy. 

This same principle applies to web design. To be memorable, your marketing site
needs to be more just a static page — it needs to come to life and offer an
experience. Fortunately, in 2024, it’s easier than ever to differentiate your website
and connect with your users through experiential design. 

Jasper

With a video that mixes funhouse mirrors and urban drone footage, Jasper’s site
instantly captivates the eye. As you scroll below the fold you see a realistic preview of Jasper’s product where letters are typed on the screen — giving users the illusion that they’ve tested the product themselves. 

DIKO

If you’re dreaming big in 2024, consider brand agency websites for inspiration. They tend to take more creative risks than the average business, and DIKO is a perfect example. Their site almost looks like a modern art exhibit, with the Warholian colors and self-aware “this is a paid advertisement” sticker that unfolds on the page. Truly, it’s a site that’s best experienced for yourself.